New Grand Hotel, Salt Lake City, Utah

Primary guess

Confidence

• Level: High
• The "New Grand Hotel" signage with the Coca-Cola ghost sign is a well-documented historic landmark in downtown Salt Lake City.
• The name "Derek Sawaya" and the phone number "801 947 8341" correspond directly to commercial real estate listings by Colliers in Salt Lake City, confirming the city.
• The visual architecture matches historic buildings in the downtown Salt Lake City area, specifically around the Exchange Place or Main Street district.

Visual evidence

* **Signage:** The "NEW GRAND HOTEL" sign is a famous "ghost sign" located in downtown Salt Lake City, frequently cited in local history and photography.
* **Advertisement:** The vintage "Drink Coca-Cola" painted advertisement (ghost sign) is a known feature on the brick wall of the New Grand Hotel building.
* **Commercial Contact:** The leasing sign featuring "Derek Sawaya" with the "801" area code confirms the location is in Utah (as 801 is the primary area code for the Salt Lake City metropolitan area).
* **Architecture:** The mid-rise masonry building with ornamental roof trim, a prominent external fire escape, and classic early 20th-century urban design is characteristic of downtown Salt Lake City's historic district.
* **Modern Contrast:** The presence of a large, modern glass-and-steel building in the background illustrates the mix of historic and contemporary architecture typical of Salt Lake City’s downtown revitalization.

Reasoning

The identification is based on three strong, converging pieces of evidence. First, the "New Grand Hotel" and its associated Coca-Cola ghost sign are widely recognized as a specific historic location in Salt Lake City, Utah. Second, the leasing agent listed on the visible banner, Derek Sawaya, is a known commercial real estate professional at Colliers International based in Salt Lake City, and his phone number (801-947-8341) is consistently associated with Salt Lake City properties. Finally, the architectural style and the juxtaposition of older brick masonry with newer, large-scale modern construction (likely near the downtown core) are quintessential features of the Salt Lake City urban landscape. Other "New Grand Hotels" exist globally (e.g., in Yokohama, Japan, or Deoghar, India), but they do not feature this specific architectural style, sign, or leasing contact information.

Verification

* Creative Action Network - New Grand Hotel, Salt Lake City
* Colliers Salt Lake City - Derek Sawaya Profile

Links

• Google Maps - Downtown Salt Lake City

Coordinates

Approximate location: 40.7608° N, 111.8910° W